Zero-click Google searches grew to roughly 65 percent

Efforts to restrict Google haven’t had much of an impact. Furthermore, while the epidemic may have increased total search volume. Zero-click searches may increase even more as individuals become more mobile. According to a SimilarWeb analysis provided by Rand Fishkin,... The post Zero-click Google searches grew to roughly 65 percent appeared first on Soft Trending.
http://dlvr.it/S2hyRp

Comments

Post a Comment

Popular posts from this blog

Brand reputation and the impact of Google SERP selections

Image
The influence of company navigational brand searches on consumer views and how Google handles them. This investigation began with a discussion on Google’s selection of People Also Ask (PAA) results and the potential influence on brands a few weeks ago.... The post Brand reputation and the impact of Google SERP selections appeared first on Soft Trending. http://dlvr.it/S3ZQD5
Read more

Google now detects soft 404 errors based on device type

This can cause Search Console to report that everything is alright, whereas, in reality, some of your desktop pages may be missing from the index. John Mueller, a Google Search Relations Advocate, verified this morning that Google has modified how it handles soft 404 detection and classifications. The search engine now analyses each page based on the device it is being viewed on, and it may be possible to assign distinct soft 404 classifications to the same URL on mobile and desktop. What are soft 404s? A soft 404 occurs when a page returns an HTTP status code of 200, indicating that everything is fine. However, the page does not really load content or cannot be located, and should most likely produce a 404 error. When this happens, Google will mark those pages as soft 404s , and the URL will be treated as a real 404, with the page not being indexed. What changed Google stated that it has modified the way it classifies soft 404s and now looks at a URL based on the device type. As ...
Read more

Google on how it ranks search results and prevents obvious spam

Image
Don’t focus on one or two specific signals, make your site overall better says Google. Google released a new audio episode in which John Mueller, Gary Illyes, Martin Splitt, and Duy Nguyen. A member of the Google search quality team,... The post Google on how it ranks search results and prevents obvious spam appeared first on Soft Trending. http://dlvr.it/S3KSX6
Read more